Explanation of Data Fields:
- Average Income = Average Household Income
- Population = Population In Trade Area
- Population Growth = % Change in Population Growth in Trade Area from 2011-2016
- Retail Spend = Retail Spend ($) in Trade Area
- Ethnicity = Place of Birth
Data is a combination of ABS as well as detailed centre specific demographic reports provided to Stall Square by the relevant Landlords.
Data is indicative only and not to be relied upon. Please read Terms of Service for further information.
Assumptions:
- Gender
- Metro = 0.25% above national average
- Regional = 1% above national average
- Age:
- Metro = 1% above national average
- Regional = 3% above national average
- Ethnicity
- Threshold of population for positive result = 3%
- Profession
- Threshold of population for positive result = 10%